THE TIME FACTOR | Hamilton Watch

“In critical situations, where it’s a matter of life and death, time can sometimes be your worst enemy,” says Astrid Kuonen, anesthetist and emergency physician at Air Zermatt. It’s a harsh truth, but a truth all the same that the 65-person crew behind Air Zermatt is guided by. Since 2011 Hamilton has partnered with the world-renowned rescuers, supporting their work and creating dedicated timepieces designed for the precise demands of alpine operations. Hamilton’s new film “The Time Factor” goes deeper than ever before into the people who make Air Zermatt’s service possible.